Blog

11/01/2017

addmyberry SS17 Collection

addmyberry is an Antwerp based fashion label that combines clothing with technology. Each of our articles is equipped with a QR-code which allows you to communicate and connect through fashion. You can scan the code with a QR code reader. To add an extra touch, we created the DARE TO SCAN-application inviting scanners and their friends to play a truth or dare game. Download the QR-code reader on your smartphone and let the game begin. You can choose between a Truth, Surprise or Dare button which contain fun and crazy questions and challenges.

Thanks to our exceptional and opinionated approach, addmyberry accomplished several collaborations. For example, with the fancy restaurant The Jane by Sergio Herman https://www.thejaneantwerp.com, Luc Tuymasns, Yves V, Skully Gin and many other companies.

The brand is known for his bold prints and quotes and yes, we like it. This year for our SS17 collection, we got our inspiration from New York, Berlin, London, Antwerp and Paris.

Upcoming season we have fully extended our collection. Besides our basic sweaters and tees we will also have tank tops and crop tops, with which you can steal the show at a Saturday night @ Pacha Ibiza. While you can spend a fancy Sunday brunch @ Lavo, wearing your cosy sweater or if you rather have a lazy Sunday, our sweatpants fits perfectly.

The campaign of this collection was created in collaboration with The Art Board, delegated by Vincent Tsouderos. The Art Board already collaborated with several famous brands like Balmain, Givenchy and Off White and many others. Besides that the company helped organizing fashion shows in Paris several times. The shoot took place at Studio Rambuteau. When we walked into the studio we were speechless, it was a fully equipped and extremely professional studio. For more info about the Art Board you can check out their website, http://the-art-board.com

The Instagram page from the man behind the camera is https://www.instagram.com/maxswell/

The Art Board booked two beautiful models for the shoot, Zulfia Kismetova and Anna Sokolovskaya. These models also modelled for Louis Vuitton in the past. The co-operation with Studio Rambuteau was one of the most interesting and fun experiences addmyberry ever had. To have a view about the studio, don’t hesitate to look at their website:

http://studiorambuteau.com.

These are some of the photos from the amazing shoot at Studio Rambuteau.

 

But we didn’t stop there. We continued the shoot at one of the most famous restaurants, the Loulou restaurant in Paris. Here you can see some of the photos

 

Enjoy the rest of your week, everyone! 

16/12/2016

Collab Lenovo & addmyberry >> Yoga Book

Opbrengst van verkoop gaat naar Save the Children

Dat bij Lenovo innovatie en functionaliteit hand in hand gaan, wist je intussen wel. Kijk maar eens naar de Lenovo Yoga™ Book die het concept van de klassieke computertablet op zijn kop zet en het opwaardeert tot een productiviteitsgericht toestel.

Opvallend zijn de twee panelen: één voor het scherm en één dat kan worden gebruikt als ‘halo’ toetsenbord of als tekenpaneel. Hiervoor leveren we een digitale pen – of ‘stylus’ – en papier. Notities of tekeningen worden zo direct on screen weergegeven zodat ze verder kunnen worden bewerkt of opgeslagen. Met een batterijduur van maar liefst 15 uur maakt dit van de Yoga™ Book een absolute winner en must-have voor onder meer creatievelingen die er naar hartelust mee kunnen ontwerpen.

Zo ook Anne Vanaken. Zij is creative director van het internationaal gerenommeerde modelabel addmyberry dat als geen ander een gezonde portie rock ‘n roll, streetstyle en technologie samenbrengt in gedurfde t-shirt ontwerpen.

We gaven Anne een Yoga™ Book in handen waarmee ze meteen aan de slag ging. Geïnspireerd door ons motto #differentisbetter ontwierp Anne voor ons een gelimiteerd t-shirt die we samen met addmyberry tijdens de eindejaarperiode effectief te koop aanbieden. De opbrengst van de verkoop gaat naar Save The Children, een internationale organisatie die zich inzet voor het welzijn van kinderen en die we een warm hart toedragen.

 

Limited Edition addmyberry T-shirt
€ 29,99

Mooi kerstgeschenk, niet? Wacht echter niet te lang: op = op!
Bestel jouw exemplaar nu via de webshop van addmyberry, en steun Save The Children.

En wie zelf een tablet zoekt waarmee je altijd en overal meer kan dan wat je voorheen gewoon was, moet maar eens een kijkje nemen in de Lenovo shop. De Lenovo Yoga™ is daar beschikbaar in een Android- of Windows-versie.

#differentisbetter

 

 

 

 

BewarenBewaren

BewarenBewaren

11/08/2016

Dare to Scan!!

27/05/2016

PREVIEW AW16 @ WTHN

Good morning y'all!

The 12th of June we proudly present our AUTUMN-WINTER 2016 COLLECTION PREVIEW at LA ROCCA CLUB (Antwerpsesteenweg 384, Lier).
We would like to invite all of you GYPSETTERS (and friends) to join us at the party. The runway starts at 21:00H and will be followed by an awesome party - RED CARPET STYLE.

Hope to see you there!
Cheers!

For further information, please click the following link: https://www.facebook.com/events/1026918574022402/

 

18/05/2016

ONE DAY IN AMSTERDAM

Hi everyone!

So sorry we haven’t posted in a while but we’re working intensively on our SPRING SUMMER 2017 collection!

We’ve got so many great ideas and new stuff coming up. We can’t wait to show you but nothing can be spoiled yet ;). Meanwhile, we’ll give you some more time to enjoy our SPRING SUMMER 2016 collection, especially now when the weather is finally getting (a bit) better.

Today we’d like to tell you about our one-day-trip to AMSTERDAM last week. As we were invited to the grand opening of THAT STORE which started at 6 PM, we decided to make it a day trip.

As soon as we arrived after a two-hour-drive, we went for lunch in the Hard Rock Café. We sat down by the water which was pleasant because the sun was shining and the outside temperature was lovely. After lunch, we walked around South-Amsterdam and visited different clothing stores, including THAT STORE to congratulate Ingmar and his wife. We got a tour around the store. The brands they offer (including addmyberry ;) ) as well as the concept and the store itself are so awesome! It’s really worth the visit when you're in Amsterdam.

In the late afternoon we went to THE DYLAN HOTEL for a drink. It felt like summer so we got a table outside. This place is just beautiful and the atmosphere is so peaceful. Also a place we would definitely recommend.

After a few drinks, we headed to THAT STORE for the launch party. A lot of people were invited including some interesting people in fashion, a DJ was playing great music and Skully Gin took care of the drinks. Awesome party with nice people!

The party ended at 10 PM which was fine because after a long but fun day we still had to drive all the way back to Antwerp.
We'll be back, Amsterdam ;)

 

See you soon GYPETTERS!

Ciao ciao x

Lunch @ HARD ROCK CAFE

 

Walking around in AMSTERDAM

 

addmyberry @ AMSTERDAM APPLE STORE

 

addmyberry @ THAT STORE

 

Interns @ THAT STORE wearing GYPSETTER TEES

 

Drinks @ THE DYLAN HOTEL

 

Goodie bags for THAT STORE opening party

 

THAT STORE opening party

 

DJ @ THAT STORE

 

THAT STORE cupcake

 

Intern Maya (wearing GYPSETTER tee) with the master GYPSETTER Rembert

 

Interns Maya and Maroussia wearing GYPSETTER TEES

 

THAT STORE opening party

 

THE addmyberry team wearing GYPSETTER TEES

 

THE addmyberry team wearing GYPSETTER TEES

 

22/04/2016

PRINCE

I JUST WANT YOUR EXTRA TIME AND YOUR KISS

The world’s lost another legend too soon… Rest in peace, PRINCE - You've changed the world forever!

 

19/04/2016

THE HOTTEST AND MOST NAKED TREND FOR SUMMER16

Good afternoon peepz,

Let’s talk about one of the hottest trends for the summer. As see-through clothing has already made its appearance some time ago, fashion and fashion influencers always find a way to create that extra touch to distinguish themselves from everyone else. In most cases, this extra touch results in a huge amount of fans who’ll start dressing the same as their rolemodels. Et voilà, a new trend is born.

Not wearing a bra under t-shirts was the next step until Kendall Jenner changed the game last weekend at Coachella. The super model wore a see-through lace bralette and if you follow her sister - Kylie Jenner - on snapchat, you've probably seen Kendall's much-debated nipple piercing. She didn't leave much to the imagination but in our opinion, she surely could pull of this rock ’n roll look!

So if you aren't afraid to get out of your comfort zone and want to try a new look this summer, remember: LESS IS MORE!

Prepare yourself for a smoking hot summer this year ;)

 

Ciaooo !

 

 

15/04/2016

COACHELLA 2016

Hey there, beautiful people!

Today is THE day for all the COACHELLA FESTIVAL lovers. According to us, this festival takes the lead worldwide when it comes to music AND fashion.
In a few hours the first weekend will kick off. Almost 200.000 visitors - including a bunch of gypsies behaving as jet setters (GYPSETTERS) ;) and lots of celebrities - will be expected during this weekend and the next weekend.

It really is a pitty that we haven’t had the chance yet to experience the atmosphere and the people of Coachella. For all the people who won't be at the festival either: don't worry, it's Friday all over the world which means TIME TO PARTYYYY! This way we can still have our imaginary Coachella moment ;).

For everybody who does have a ticket: enjoooooooooooy!!!!!!

 

Have a rock 'n roll Friday evening!

 

 

 

 

11/04/2016

SUMMER IS JUST AROUND THE CORNER

Yo, what’s up guys!

Sun is shining, temperature is rising and terraces are filled with people drinking gallons of wine: summer has finally arrived in Antwerp City! Even though it’s the first day of the work week, Mondays have been worse.

We hope wherever you live, the weather is as pleasant as it is in Belgium at the moment.
If this isn’t the case yet: please continue reading. :)

Considering the promising weather forecast (and summer approaching), it’s about time to get your closet summerproof. This makes the perfect opportunity to visit our online webshop and have a look at the Spring Summer 2016 collection and maybe order one or two t-shirts (or sweaters of course) ;)

We look forward to seeing the pictures with your addmyberry-purchases on Instagram soon! If you want us to give you a shout-out, please use @addmyberry and #addmyberry!

 

Ciaaao Gypsetters and see you soon ;) !

30/03/2016

SPOTTED IN THE NEWSPAPERS

Yoooo GYPSETTERS,

Some of the biggest Belgian newspapers wrote about our collaboration with The Tour of Flanders today! Whoohoooo!

Below you can find the links to read the full articles:

 

1. HET LAATSTE NIEUWS

http://www.hln.be/hln/nl/2444/Ronde-Van-Vlaanderen/article/detail/2661345/2016/03/30/Ronde-van-Vlaanderen-lanceert-ludieke-kledinglijn.dhtml

 

2. HET NIEUWSBLAD

 

http://www.nieuwsblad.be/cnt/dmf20160329_02209629

 

3. GAZET VAN ANTWERPEN

 

http://www.gva.be/cnt/dmf20160329_02209377/antwerps-label-lanceert-collectie-voor-ronde-van-vlaanderen

 

Cheers!

 

25/03/2016

A GYPSETTER IS A GYPSY IN A JETSET WORLD

Helllooo,

Today’s blogpost is for all the GYPSETTERS who like to travel and dine in style. We’ve done some research on the best restaurants all over the world that are worth a visit. As we are GYPSIES in a JETSET world, these restaurants make the perfect opportunity to wear one of the GYPSETTER sweaters or t-shirts.

We present you:


1. THE JANE by SERGIO HERMAN and NICK BRIL in ANTWERP, BELGIUM. **

 

The Jane has been nominated the most beautiful restaurant in the world. As this was the chapel of a former military hospital, you can imagine the awesome atmosphere this must create. Not only the interior but also the food is splendid.

 

2. EL CELLER DE CAN ROCA by JOAN, JORDI and JOSEP ROCA in GIRONA, SPAIN.***

 

This restaurant takes the lead on the list of best restaurants worldwide. The Roca Brothers are famous for their molecular gastronomy. Visiting this restaurant is an exeptional experience.

 

3. OSTERIA FRANCESCANA by MASSIMO BOTTURA in MODENA, ITALY.***

 

This Italian restaurant’s signature dishes are The Fois Gras Ice Cream Bar and Five Ages of Parmigianno Regianno. People from everywhere are willing to travel to Modena only to taste Chef Bottura’s recipes.

 

4.MUGARITZ by ANDONI LUIS ADURIZ in SAN SEBASTIAN, SPAIN.***

 

This restaurant is known for its outstanding and refined services. As there is no real menu, twenty-four custom-tailored courses are served to only one person. Mugaritz takes the dining experience to another level with his remarkable formula.

 

5. NOMA by RENE REDZEPI and DANIEL GIUSTI in COPENHAGEN, DENMARK.

 

Noma is one of the most influential restaurants mainly because of its main feature: the use of seasonal products. The most famous asset of this Danish restaurant is The Henn and The Egg.

 

6. ELEVEN MADISON PARK by DANIEL HUMM in NEW YORK CITY, UNITED STATES.***

 

This restaurant in The Big Apple combines great food and a perfect service. If you’re looking for a creative touch, this one’s your place to be when visiting NYC.
 

Make it a memorable Friday evening! ;)

xx

 

 

 

 

 

 

 

22/03/2016

JE SUIS SICK OF THIS SHIT

As this Tuesday started as a peaceful and sunny day in Belgium, the atmosphere turned very quickly this morning. At 8 o’clock in the morning, the first news flashes about terrorist attacks appeared on the internet, television and radio. First there was an explosion at Brussels Airport and shortly after a second bomb exploded in the Brussels metro.

We are deeply saddned about these terrible actions. On behalf of the entire addmyberry-team, we express our sympathy to all the victims and their families during these horrible times. Our thoughts are with them.

 

Love, not war.

 

 

The addmyberry-team

 

18/03/2016

Teambuilding aka ping pong contest

Yoooooo peepz

If you are following us on Snapchat (@addmyberry), you’re probably aware that we did some teambuilding at the addmyberry Headquarters last Wednesday. Well, today I’ll tell you guys some more about this event. As we needed some distraction during our work week, the boss – Rembert – and the interns agreed to organise a ping pong contest. We all had to choose an original but sporty outfit in order to not get disqualified from the game.

One of the interns – Maroussia – took the lead of the organisation. She drew up a schedule for the players and defined a price for the winner as well as a punishment for the loser. If one of the interns was a winner, the price was a half day off and if the winner was our boss, we had to buy him a box of Capri-Sun Orange. The ‘price’ for the loser of the game was to organise breakfast for everybody at the office the following day. After this was announced, the tension rose immediately. Things got serious.

Wednesday morning. We started working on some running projects. As soon as the clock striked 1 o’clock in the afternoon, we all got dressed for the competition.
The award for best outfit went to one of the interns, Alexi. In my opinion, he looked like a tennis player from a few centuries ago. Indeed quite original and funny. A picture can be found below.

The game started. Quite soon we knew who had to take care of breakfast. It was me… I couldn’t even win one game. Hooray for me!

After a bunch of drop shots, dead balls and chops, the finale was played by Alexi and the boss. The first set was won by Alexi. The second by Rembert. The tension was high. I wasn’t very concentrated anymore since I was already drinking my sorrows away.
Just kidding.
Okay, back to the game. The last set. Both of the players had 50% of winning.

After 10 more minutes, we knew our winner: Alexi did it! He won our addmyberry ping pong contest. He was given a little ceremony while “We are the champions” from Queen was playing.

We had a good time and my colleagues enjoyed my breakfast the next morning ;)

 

P.S: If you want to livestream our crazy stories, add us on Snapchat @addmyberry!

 

‘Till next time!

Adiooos xxx

 

 

 

 

 

14/03/2016

Collab addmyberry x Ronde Van Vlaanderen

What’s up, everyone!

We have some craaazzzyyy news! As the ‘Ronde Van Vlaanderen’ - translated as ‘Tour of Flanders’ - a worldwide-known cycle race celebrates its 100th anniversary, we couldn’t miss the opportunity to work on a unique collaboration.

Whereas cycling was the focal point in the past, fashion has also increased its share in this event. Therefore the organisation of the Ronde contacted addmyberry to become its fashion partner.

As both of us are proud of our Flemish-speaking part of Belgium, we wanted to communicate this message through the tees and sweaters we created. Now we can proudly present the results.
We made four different prints: the first one “Vlaanderens Mooiste” translated as “Flanders’ finest” is printed on a woman’s t-shirt and sweater.
The second says “Bier-Friet-Koers” which means “Beer-Fries-Race”. This one’s for t-shirts for both males as females.
Another t-shirt print for men is “Lions of Flanders”.
The last one says “Bergs-Cobbles-De Ronde” which refers to “Mountains-Cobbles-The Tour”. The latter can be found on t-shirts as well as on sweaters and is a unisex-model.

The entire new collection can be found in stores, on several cycling races in Belgium – as well as the Ronde itself –  and online on our addmyberry-website under ‘Collaborations’ then click ‘De Ronde’.

Pictures of the photoshoot – starring fitness guru Niels De Jonck and addmyberry-intern Maya Khan – can be found below. Photos are taken by photographer Timothy Vanacker.

 

Enjoy your Tuesday! We’ll meet again this Friday!

 

Ciaoo x

The addmyberry-team

 

11/03/2016

addmyberry on the cover of GentSelect

Hi, folks!

It's great to wake up on a sunny Friday and realizing it's almost weekend. Even better is waking up on this same Friday and seeing your "Goal Digger"- tee on the cover of fashion magazine GentSelect. This is major publicity for addmyberry since this magazine is read by many people who are interested in and inspired by fashion.

We are also working on some exciting collaborations and projects of which we will keep you posted.

Enjoy your friday, everyone!

The addmyberry-team

 

Check us out on Instagram: https://www.instagram.com/addmyberry/

 

.

 

This Saturday O F F I C I A L addmyberry party @thevillaantwerp πŸ™ƒπŸ‘ŠπŸΌβœŒπŸΌοΈβ€οΈ #addmyberry #thevillaantwerp

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

Last time in Belgium in August we meet in Los Angeles ✌🏼️ #lagalaxy #addmyberry #bestcombo @jelle_van_damme

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Thanks @elle_belgie for this awesome picture! #addmyberry #hashtagueule #crewneck #ellemagazine #rocknroll #hmbalmaination

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Addmyberry New collection in shops And online ✌🏼️ #addmyberry #scan #qr -#streetstyle

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Rocking with #addmyberry in Amsterdam ✌🏼️ #modefabriek

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Visiting our agent in Germany ✌🏼️ #unifa #jades #jades24 @jades24inside #addmyberry

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Secret project part 3 ✌️ #addmyberry #thejaneantwerp #rocknroll #soonmoreinfo

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Secret project part 2 ✌️ #addmyberry #thejaneantwerp @nickbril @sergioherman @masedureen

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

BUZZEGEVEN ✌️ #secretproject #addmyberry @thejaneantwerp @nickbril @sergioherman

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

ADDMYBERRY goes RACING ✌️ #addmyberry #amb #m4 #supercarchallenge

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Proud to announce our new selling point @thejaneantwerp #addmyberry #gypsetter #thejane #buzzegeven @nickbril @sergioherman

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Get your own #quotesarethenewblack tshirt @ Feeling magazine this month!! #addmyberry #amb #musthave #rocknroll @evadaeleman

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Cool meeting with the guys of The Black Box Revelation #rocknroll #brussels #TheBlackBoxRevelation #gypsetter #addmyberry #snobshots #belgianrock

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

@thangvilla spotted in our DOPE sweater! #addmyberry #amb #musthave #rocknroll #brussels #dj #bloodylouis #clubbing #streetfashion #qr #scan

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op

 

Josje taking a selfie in our FAIRY sweater! #addmyberry #musthave #fairy #josjehuisman #selfie #fashion #streetfashion @josjecoos

Een foto die is geplaatst door Rembert Van Cauwenbergh (@addmyberry) op