Fashion on a Social level
QR codes are implemented into Addmyberry clothing lines, it allows the user to collect information that is embeded into the QR code and can share it on social networks.
This gives the following benefits for the user;
QR codes are increasing in popularity throughout Europe
QR codes are created to give the user important information
Rules and benefits of good QR codes
“There needs to be clarity of what value or engagement they will experience by participating. It’s a lot of work we’re asking consumers to go through to participate with our brand, so they need to know upfront it’s worth their time.”
“QR codes are great for providing quick, simple and timely information, thus the reason they’re called Quick Response (QR) codes.”
“A QR code should link to your mobile website, not to your homepage which requires scrolling and contains irrelevant content for a consumer on the go.”
“There are many smart possibilities for QR codes as long as marketers remember their purpose: delivering additional, valuable information at a specific point of time. Using a QR code to deliver a how-to video, coupon, ticket, vCard, phone number or directions are wonderful uses of the technology. Using codes to repeat the same information already in front of you is a waste of great technology.”
Mobile friendly
Bron: forbes